Image mastering tools for production and post
For Cinematographer
Visually referent fully natural image with full DR, definition, contrast and depth to feel the image and nail exposure
For DIT
Consistent, accurate, reliable and practical tools for fast set workflow and top looking dailies
For Colourist
Utmost quality intuitive post production
Top quality colour performance
Every camera is capable of producing superior results to in-camera presets, standard LUTs and standard colour management.
Through immense scope of work we found the possibility and made it a reality.
Then we went from superior to the utmost.
Mastered with
Colour: Natural. Unified.
We designed a natural, visually referent image data mapping. Multiple properties at their best.
Once converted to the same reference, cameras match nicely.
Simple.
No need for additional processing, plugins or robots.
Non linear data optimisation
Primers take care of technical conversion of the imagery for best image performance in processing and perceptive qualities.
You take care of the creative look on best image performance basis.
Scene independence
Sensor response-specific Primers take care of highly complex, subtle, extremely specific fixed sensor & base colour science properties to to construct the optimal base image. You take care of simple tonal balance to compensate for the light variable.
Same conversion working across different scenes.
Colour management: simplified, optimized
No need for IDTs, CSTs and multiple transformations and steps with multiple variables for base colour correction and camera matching.
Primers achieve multi-stage processing with multiple data-image optimisations in a single transformation embodied within a high quality 3DLUT.
Pick your camera. Apply Primer. Done.
More time and focus left for creative part.
Same tools for monitoring and post
Standard log conversions lookup tables are destructive and unreliable for high quality post.
Typically, 3DLUTs can cause texture deterioration, noise enhancement, tonal deviations, clipping, loss of tonal density, degradation of volume and depth, loss of detail, harsh falloffs, many inconsistencies and other complex issues which cannot be undone later in the image pipeline.
Primers are designed for top quality results and can be used and trusted on set and in post.
Same Primers for SDR and HDR
Standard LUTs and colour management do not achieve proper image data normalisation and distribution, containing camera’s full recording range in proper non-linear (natural) distribution, allowing adequate scaling from SDR to HDR.
Primers do.
For SDR workflow no other output conversions are needed. For HDR simply apply SDR to HDR CST at the end.
Same Primer, same grade, different output.