Supercharge your camera.
Optimize your imagery.
Professional imaging conversion tools for production and post
Primers are per sensor-crafted referent transformation tools, designed for superior results in digital imaging
Cinematographer benefits from optimal image preview to see full DR, natural colors, proper contrast and nail exposure
DIT benefits from consistent, accurate and practical tools for fast set workflow and high quality dailies
Colorist benefits from powerful neutral image shaping tools for high quality first light, having more time and focus for creative look design
Top quality colour performance
Every camera can provide superior results than out of the box, manual grading or with standard LUTs applied.
We found the possibility and made it a reality.
Unified Colour Philosophy
We designed a natural, visually referent transformation colour science.
Instead of matching one camera to another (developed from log how?), we transform their log wide gamut imagery to a single reference.
It took 6 years to establish and reach that reference.
Image calibration
We developed the technology and workflow to calibrate the camera imagery. To our Unified Colour Philosophy.
Primers take care of technical conversion of the imagery.
You take care of the creative look.
Scene independence
Sensor-referred Primers take care of highly complex, subtle, extremely specific fixed sensor & base colour science imperfections to construct the image.
You take care of simple tonal balance to compensate for the light variable.
Works across scenes. And scenarios.
Colour management - the path cleared *
No need for IDTs, CSTs, multiple transformations and steps with multiple variables for base colour correction and camera matching.
Primers do multiple optimisations meeting many variables in a single transformation step.
Pick your camera. Apply Primer 3DLUT. Done.
More time and focus left for creative part.
* – in the context of input gamma and gamut camera colour response unification, output transforms excluded
Same LUTs for monitoring and post
Standard log conversion lookup tables are destructive and not reliable for high quality post.
Typically, 3DLUTs can cause texture deterioration, noise enhancement, tonal deviations, clipping, loss of density, loss of detail, harsh falloffs, many inconsistencies and other complex issues which cannot be undone later in the image pipeline.
Primers are designed to be used as neutral colour correction base image shaping tools, providing high quality results in post.